Every weight loss journey is undoubtedly challenging. Just the first few steps can be brutal. From deciding to make healthy choices and choosing a program to actually building new healthy habits — it can be quite overwhelming.

Regardless if you’re just starting out, have already seen some progress, or have reached a plateau, there’s always one common challenge:

Sticking to a Healthy Eating Habit and Resisting Your Cravings

If you’re just starting out, you may not have developed the discipline and motivation to resist your cravings. It can be tough to say no to your favorite foods and control your snacking.

If you’re already a few months in, you might be getting bored with your limited food choices and fall off the wagon.

But even if you’ve managed to remain consistent, hitting a plateau can destroy your motivation. Once you stop seeing improvements or perhaps even gain a little weight back, it feels like all of your efforts were in vain. Worse yet, it might lead you right back to where you started.

It’s frustrating and downright dangerous.

You see, when you start losing motivation and give in to your cravings, you won’t just regain your weight…

It can also lead to lower self-confidence, self-esteem, and worse — self-respect.

You’ll think of all the times you’ve tried to lose weight…

All the programs you joined…
All the pills you took…
All the money you’ve spent…
All the diets you’ve tried…

…And you’ll blame yourself for not making them work for you — even when you’ve seen it work for people who are seemingly less capable!

The Truth Is: It’s NOT Your Fault!

We are hard-wired to love sugary foods, and that’s because of our ancestors.

You see, sugars and other simple carbohydrates don’t just give us energy — they also help us store fat. Millions of years ago, when food was scarce and meals inconsistent, people had to store fat to avoid starvation. They also needed an unending supply of energy for hunting and migrations.

What’s more, sugar stimulates the production of dopamine — the “feel-good” chemical, which in turn, leaves us craving more. Long ago, the hunter-gatherers who ate more sugar probably had a better chance of survival.

As we’ve evolved, we’ve maintained this love for sugar, but we now live in a MUCH different world.

One that is filled with fast food, cheap calories, sugar-packed treats, heavily-processed meals, and all-you-can-eat buffets.

Meanwhile, we don’t spend nearly as much energy as our ancestors did.

Our genes simply haven’t matched up with our modern environment.

With our busy work schedules, household chores, and our life-long habit of giving in to our cravings, it’s almost impossible not to fall into the sweet trap.

And you are not alone.

There are so many people like you, experiencing the same struggles and facing the same obstacles.

But it doesn’t have to be that way.

You don’t have to be just another person who tried and failed.

There’s a way to achieve your weight goals and keep it that way. And now, you can finally live a longer, healthier life — to look and feel good at the same time!